Privacy Policy

How we collect, use, and protect your information

Last Updated: December 11, 2025

Introduction

FoundContext ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website foundcontext.com (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy.

Information We Collect

Analytics Data

We use Google Analytics 4 to understand how visitors interact with our Site. Google Analytics collects information such as:

  • Your IP address (anonymized)
  • Browser type and version
  • Device type and screen resolution
  • Pages visited and time spent on pages
  • Referring website
  • General location (city/country level, not precise)
  • User interactions (clicks, scrolls, navigation events)

Important: We have enabled IP anonymization in Google Analytics, which means your full IP address is never stored or visible to us. Google Analytics processes anonymized data to generate aggregate statistics about site usage.

Authentication Information

If you choose to create an account using Google OAuth or passkey authentication, we collect:

  • Your name and email address (from your Google account)
  • Profile photo (if you choose to provide one)
  • Authentication credentials (securely encrypted)

We do not store your Google password or other sensitive authentication credentials. Authentication is handled securely through Google's OAuth 2.0 system and WebAuthn for passkeys.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Technologies we use include:

  • Session Cookies: To manage your login session and authentication state
  • Analytics Cookies: Google Analytics cookies to understand site usage
  • Preference Cookies: To remember your theme preferences (dark mode, motion settings)
  • Advertising Cookies: Google AdSense cookies for behavioral advertising (see below)

Advertising

Google AdSense

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to our Site and other websites on the Internet. This is called "behavioral advertising" or "interest-based advertising."

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet. These ads are personalized based on your interests and browsing behavior across multiple websites.

Ad Placements

Advertisements may appear in the following locations on our Site:

  • In-Card Ads: Native ads displayed within cultural reference cards
  • Sidebar Ads: Display ads in desktop sidebar (300x250 and 300x600 formats)
  • Interstitial Ads: Full-screen ads shown periodically during navigation

Opting Out of Personalized Advertising

You may opt out of personalized advertising by visiting:

Please note that opting out of personalized ads does not mean you will see fewer ads. You will still see the same number of advertisements, but they will not be tailored to your interests.

How We Use Your Information

We use the information we collect in the following ways:

  • To provide and maintain our Service: Including authentication, content delivery, and site functionality
  • To improve our Site: Understanding how users interact with our content helps us make better design decisions
  • To analyze usage patterns: Aggregate analytics help us understand which features are most valuable
  • To measure performance: Tracking our 30-second lookup goal and other key performance metrics
  • To display relevant advertising: Supporting free access to cultural context through ad revenue
  • To communicate with contributors: If you submit content, we may contact you about your submissions

Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Our security measures include:

  • HTTPS encryption for all data transmission
  • Secure session management with httpOnly cookies
  • OAuth 2.0 and WebAuthn for authentication
  • Regular security updates and monitoring
  • No storage of sensitive authentication credentials

Your Privacy Rights

GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under GDPR:

  • Right to Access: You can request copies of your personal data
  • Right to Rectification: You can request correction of inaccurate data
  • Right to Erasure: You can request deletion of your personal data
  • Right to Restrict Processing: You can request we limit how we use your data
  • Right to Data Portability: You can request transfer of your data to another service
  • Right to Object: You can object to our processing of your personal data

CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You can request information about personal data we collect
  • Right to Delete: You can request deletion of your personal data
  • Right to Opt-Out: You can opt out of the sale of personal data (we do not sell personal data)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within 30 days.

Third-Party Services

We use the following third-party services that may collect information:

These third-party service providers have their own privacy policies addressing how they use such information. We encourage you to review their privacy policies to understand how they collect and process your data.

Children's Privacy

Our Site is intended for general audiences and is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from a child under 13, please contact us and we will promptly delete such information.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

FoundContext

Email: privacy@foundcontext.com

Website: https://foundcontext.com